Comments on: When will mobile take off? http://www.vickylalwani.com/2008/04/17/when-will-mobile-take-off/ My life on a blog! Thu, 05 Jan 2012 05:00:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Elson http://www.vickylalwani.com/2008/04/17/when-will-mobile-take-off/comment-page-1/#comment-22383 Chris Elson Tue, 20 May 2008 12:21:59 +0000 http://www.vickylalwani.com/2008/04/17/when-will-mobile-take-off/#comment-22383 Fair comments there VL, you have indeed pointed out the mass market perception of the 'mobile' and identified why there is such resistence from the population to adopt mobile as a worthwhile media channel. Unfortunately where we are at the moment is in the hands of the Network Operators themselves, they really do hold all the cards. Its ok for you to browse content via their own portal (Vodafone Live etc) but as soon as you venture 'off deck' you believe you are going to get hit with massively high data charges. Until this changes and without some serious education as to the fact that there really is more content out there should you choose to look and its NOT going to cost the earth to consume, the masses are all contained within the 'walled garden' created by Network Operators, consuming the content that they choose to promote. This change isnt going to happen here in Australia any time soon, why would it? why would Network Operators want you to go anywhere else for content when their portals present them with a goldmine of advertising revenue?!? It is therefore up to each and every one to make this change themselves, find out exactly what you are being charged for and start to explore beyond the garden. Will this happen? Slowly but surely I believe it will. Fair comments there VL, you have indeed pointed out the mass market perception of the ‘mobile’ and identified why there is such resistence from the population to adopt mobile as a worthwhile media channel.

Unfortunately where we are at the moment is in the hands of the Network Operators themselves, they really do hold all the cards. Its ok for you to browse content via their own portal (Vodafone Live etc) but as soon as you venture ‘off deck’ you believe you are going to get hit with massively high data charges.

Until this changes and without some serious education as to the fact that there really is more content out there should you choose to look and its NOT going to cost the earth to consume, the masses are all contained within the ‘walled garden’ created by Network Operators, consuming the content that they choose to promote.

This change isnt going to happen here in Australia any time soon, why would it? why would Network Operators want you to go anywhere else for content when their portals present them with a goldmine of advertising revenue?!?

It is therefore up to each and every one to make this change themselves, find out exactly what you are being charged for and start to explore beyond the garden.

Will this happen? Slowly but surely I believe it will.

]]> By: BD http://www.vickylalwani.com/2008/04/17/when-will-mobile-take-off/comment-page-1/#comment-22371 BD Mon, 19 May 2008 01:05:23 +0000 http://www.vickylalwani.com/2008/04/17/when-will-mobile-take-off/#comment-22371 mobile phones aren't that great - i only use it to send sms, mms, take photos, as an alarm clock, meeting reminders, calendar and oh to make phone calls. i wouldn't bet on it. ...and how sweet must've the aston sounded through the tunnel 007? (how's mr elson doing these days - i miss his tunes) mobile phones aren’t that great – i only use it to send sms, mms, take photos, as an alarm clock, meeting reminders, calendar and oh to make phone calls.

i wouldn’t bet on it.

…and how sweet must’ve the aston sounded through the tunnel 007? (how’s mr elson doing these days – i miss his tunes)

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