Recently, BigPond has made deals with various music industries including Sony BMG, Universal, Warner Music and EMI, as well as with independent labels MGM and Liberation.

This would mean giving Telstra’s BigPond the rights to even more music, raising their inventory from 20,000 to nearly a million.

The advantage they stand with, is the ability to download the music to almost any portable device including media centers or your Xbox.

Each downloaded song will not have any restrictive copy protection limiting it against a single device. This gives the iPod owners an alternative from iTunes and “puts consumers in the driving seat”, says BigPond MD, Justin Milne.

It is estimated that the inventory would grow up to 1 million by Jan 09. However, in the meantime it shouldn’t be too long before BigPond users get access to more than just the current 20,000.