YouTube, now owned by Google, still dominates the US Online Web Video market. I am basing these figures on the US simply because, we here in Australia, don’t have access to all video content (for example Hulu’s TV Shows)

Figures show that the US audience have been very keen to take up on Hulu’s Web TV site, but it has had a slow growth in comparison to other sites. Overall the US market share for online videos, grew 13% in December 2008. 

comScore have provided the results in the below image, and it has grouped up Google & YouTube together (Google Sites) – and this joint venture has in total served up 5.9 billion videos in the US (assume most of that is from YouTube).

Hulu, jointly owned by News Corp and NBC, ranks in at 7th and has served up 241 million videos. In comparison to previous stats, comScore states that Hulu has had a 6% growth in videos being served – however it’s market share slipped from 1.8% to now 1.7%. However, it’s unique visitors grew 24.6 million (+ 9.4%)

So, numbers aside, what does this all mean? Well, Hulu’s viewers are still watching the longest videos compared to any site in the below results. I believe, they even have a better revenue source in selling it’s premium videos, compared to what Google is doing with YouTube. 

I wish I could see revenue growth for these sites during the two comparison periods. I think Hulu has nudged Google as little, and that probably explains why YouTube has started new initiative to add on more premium content by signing up with Hollywood Talent Agency – William Morris Agency. I believe Hulu has a lot more to show.

http://www.hulu.com